The new pastel series express a softer yet deeply confident vision of the TAG Heuer Formula 1 identity. These timepieces reinterpret the iconic design codes through soft pastel tones drawn from the collection’s colorful heritage, reimagined with a fresh contemporary sensibility that evokes optimism, clarity, and vibrant self-expression.

More than half a century after its debut, the celebrated TAG Heuer Monaco enters its next chapter with a new more ergonomic design, elevating comfort and refinement, and now powered by the in-house automatic Calibre TH20-11.

Announced as part of the wave of new releases surrounding LVMH Watch Week, the new TAG Heuer Carrera Split-Seconds Chronograph introduces a rattrapante complication to the Carrera line for the first time, marking a significant technical expansion of one of the brand's most historically-minded collections.

TAG Heuer brings its fifth generation Connected watch to life as its most advanced connected watch the brand has created to date. It reflects a decade of continuous evolution, integrating Swiss watchmaking expertise, proprietary digital engineering, and a philosophy that places human experience at its center. This timepiece embodies TAG Heuer’s commitment to creating objects that resonate on both functional and emotional levels, supporting wearers in every moment of their journey.

La Chaux-de-Fonds, Switzerland – July 1, 2025: Swiss Luxury Watchmaker TAG Heuer proudly introduces an exciting new addition to its iconic TAG Heuer Carrera collection. This timepiece is a bold expression of precision and elegance, designed for those with a sense of adventure.

The Black Bay 54 “Lagoon Blue” evokes somewhere warm, where the sun shines onto waves of azure water and white sand beaches. A watch can do more than tell time, it can shift your mindset. Its magical combination of perfect proportions with its 37mm case, “Lagoon Blue” sand-textured dial, and mirror-polished bezel, as well as its comfortable five-link bracelet transports its wearer to a hammock laced up between two palm trees right where the water meets the sand.

The TAG Heuer Formula 1 returns with a bold array of nine new timepieces,built for speed, style, and a legacy that never slows down.

Watches and Wonders, Geneva, Switzerland, April 1 2025 - Swiss Luxury Watchmaker TAG Heuer once again reaffi rms its position at the forefront of watchmaking innovation at Watches & Wonders 2025. This year's presence is a celebration of precision, performance, and Swiss craftsmanship, designed for those who push boundaries - whether in sports, elegance, or mechanics. Every element has been thought of as a testament to the brand's continuous pursuit of excellence.