Watches and Wonders, Geneva, Switzerland, April 1 2025 - Swiss Luxury Watchmaker TAG Heuer once again reaffi rms its position at the forefront of watchmaking innovation at Watches & Wonders 2025. This year's presence is a celebration of precision, performance, and Swiss craftsmanship, designed for those who push boundaries - whether in sports, elegance, or mechanics. Every element has been thought of as a testament to the brand's continuous pursuit of excellence.

Rolex unveils its new watches, conceived by the perpetually active imagination that imbues the entire manufacture.

Over 230 Grand Prix victories. More than 500 podium finishes. 15 World Drivers’ Championship titles. 11 World Constructors’ Championship titles. TAG Heuer and Formula 1—a legendary partnership that has shaped motorsport history. Now, as the official watch brand and sponsor of the pinnacle of racing, TAG Heuer reaffirms its dedication to precision, speed, and innovation. To commemorate this prestigious alliance, TAG Heuer unveils exclusive timepieces that embody the electrifying spirit of Formula 1.

For the first time in the nearly 100-year history of the Grand Prix de Monaco, 2025 will witness the first time the race will have a title partner, with TAG Heuer proud to hold this special honour. In the 75th year of Formula 1, and as TAG Heuer returns as Official Timekeeper for the sport, it further reinforces the incredible connection between the famed Swiss watchmaker, the top-tier of motor racing and one of the most famous races on the calendar.

Complete with a new “Flamingo Blue” dial, TUDOR’s newest chronograph delivers the classic South Beach vibe smack-dab in the middle of the Northern hemisphere’s winter. With a column wheel and vertical clutch chronograph calibre as well as a five-link bracelet featuring the T-Fit clasp, it sits perfectly next to its pink-dialled cousin.

1 January 2025: As Formula 1 celebrates its 75th Anniversary, TAG Heuer will return to the sport as its Official Timekeeper. With a rich history in Formula 1 spanning over seven decades, 2025 marks the revival of a special partnership that embodies luxury, precision, innovation, performance and speed.

The Swiss Luxury watchmaker TAG Heuer known for pushing the extreme to its limits proudly introduces the reimagined TAG Heuer Carrera Extreme Sport timepieces.

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide for almost 50 years, Rolex has been the event’s Official Timekeeper since 2018.