La Chaux-de-Fonds, Switzerland – July 1, 2025: Swiss Luxury Watchmaker TAG Heuer proudly introduces an exciting new addition to its iconic TAG Heuer Carrera collection. This timepiece is a bold expression of precision and elegance, designed for those with a sense of adventure.

The Black Bay 54 “Lagoon Blue” evokes somewhere warm, where the sun shines onto waves of azure water and white sand beaches. A watch can do more than tell time, it can shift your mindset. Its magical combination of perfect proportions with its 37mm case, “Lagoon Blue” sand-textured dial, and mirror-polished bezel, as well as its comfortable five-link bracelet transports its wearer to a hammock laced up between two palm trees right where the water meets the sand.

The TAG Heuer Formula 1 returns with a bold array of nine new timepieces,built for speed, style, and a legacy that never slows down.

Watches and Wonders, Geneva, Switzerland, April 1 2025 - Swiss Luxury Watchmaker TAG Heuer once again reaffi rms its position at the forefront of watchmaking innovation at Watches & Wonders 2025. This year's presence is a celebration of precision, performance, and Swiss craftsmanship, designed for those who push boundaries - whether in sports, elegance, or mechanics. Every element has been thought of as a testament to the brand's continuous pursuit of excellence.

Rolex unveils its new watches, conceived by the perpetually active imagination that imbues the entire manufacture.

Over 230 Grand Prix victories. More than 500 podium finishes. 15 World Drivers’ Championship titles. 11 World Constructors’ Championship titles. TAG Heuer and Formula 1—a legendary partnership that has shaped motorsport history. Now, as the official watch brand and sponsor of the pinnacle of racing, TAG Heuer reaffirms its dedication to precision, speed, and innovation. To commemorate this prestigious alliance, TAG Heuer unveils exclusive timepieces that embody the electrifying spirit of Formula 1.

For the first time in the nearly 100-year history of the Grand Prix de Monaco, 2025 will witness the first time the race will have a title partner, with TAG Heuer proud to hold this special honour. In the 75th year of Formula 1, and as TAG Heuer returns as Official Timekeeper for the sport, it further reinforces the incredible connection between the famed Swiss watchmaker, the top-tier of motor racing and one of the most famous races on the calendar.

Complete with a new “Flamingo Blue” dial, TUDOR’s newest chronograph delivers the classic South Beach vibe smack-dab in the middle of the Northern hemisphere’s winter. With a column wheel and vertical clutch chronograph calibre as well as a five-link bracelet featuring the T-Fit clasp, it sits perfectly next to its pink-dialled cousin.